The corporate video podcast
Every episode is a teardown of the link that snapped
Frame to Funnel examines where corporate video spend leaks out of pipeline — the symptom, the link that snapped, an anonymised teardown, and the fix as a named framework. Listen in your app, or read the show notes.
- Ep02 - The Pipeline Video FrameworkMost B2B marketing teams own more video than they can account for — a brand film, a handful of culture pieces, a product explainer nobody has updated since…Episode 02, 03 Aug 2026 · 22 min
- Why your six-figure brand film generated zero leadsA six-figure brand film won an internal award and produced zero traceable leads — the film was never the problem.Episode 01, 27 Jun 2026 · 24 min
What a teardown contains
Every episode runs the same shape, because the failure runs the same shape. It opens on a symptom a marketing or revenue leader would recognise — a film that won an internal award and produced nothing a pipeline review could see. It names the link that snapped. It walks an anonymised teardown of the spend, the brief, and the stack behind it. It closes on the fix, stated as one of the named frameworks so it can be applied rather than admired.
Nothing here is a craft tutorial. The show speaks to the person who approves the budget, not the person who operates the camera — which is why the metric under discussion is always pipeline, never production value.
How episodes are classified
Each episode carries two tags, shown in the list above and on the episode page. The pillar says which link in the chain the episode is about: Pipeline (the goal was never defined), Stack (the plumbing cannot resolve a view to a contact), or Craft (the brief never tied the asset to an outcome).
The register says how it argues: Diagnostic episodes take one failure apart, Contrarian episodes attack an accepted practice, and Systems episodes build the machinery that prevents the failure recurring.
Where an episode maps to one of the four frameworks, it is tagged with it — so the Method can be read as a system and the episodes as its worked examples.
Who the show is for
Frame to Funnel is built for one buying unit with two seats at the same table: the economic buyer who signs off the spend — a CMO, CCO, founder or managing director — and the senior marketer who has to run it, usually a head of marketing or demand generation. Both are asking the same question, which is whether this spend will move pipeline. As a B2B video marketing podcast it takes that question literally: guests are the operators who own the number, and every episode ends with something you can apply to a brief. Read every guest, or the glossary of the terms the show uses.
Every episode ships with chapters and, where available, a full transcript — so an episode can be read as well as heard, and quoted accurately.
Turn the frame into pipeline
Get the next teardown by email
One email when a new episode ships — the teardown, the framework it used, nothing else.