The Dark-Funnel Video Audit

Is your video spend wired to pipeline, or leaking out of it?

The Dark-Funnel Video Audit is a 10-question diagnostic from Frame to Funnel that scores whether your corporate video spend can be traced to pipeline. It takes about two minutes, asks no login, and rates three links in the chain — Pipeline (the goal the video serves), Stack (the martech plumbing that carries a viewer to a known contact), and Craft (the brief that gives each video a job).

At the end you get a score out of 30, a tier from “Vanity spend risk” to “Pipeline-wired”, the single weakest link in your system, and the one highest-impact fix that moves it. Your result appears on screen and lands in your inbox.

• Pipeline

  Whether the goal is defined before the camera rolls.

• Stack

  Whether a view resolves to a known contact and a next step.

• Craft

  Whether the brief ties each video to a pipeline outcome.